Gen Z’s growing share in the travel market continues to impact the way it operates, in many ways for the better. Do our Globe Aware volunteers who are also a part of Gen Z, agree with this?
How Gen Z Is Changing the Travel Industry — and Where They Plan to Go in 2024
Gen Z’s growing share in the travel market continues to impact the way it operates, in many ways for the better.
By Acacia Gabriel
March 16, 2024
Travel + Leisure
Maybe it is shared distrust in corporate America, but Gen Z is not waiting to see the world. They’re taking it by storm right now, and they are traveling in a way that is far different from other generations.
In fact, more than half of Gen Z adults are already considered frequent travelers. “Millennials paved the way and created this sort of idea that travel is a right, not a privilege,” says travel analyst Lindsey Roeschke, adding that Gen Z has built upon this mindset, continuing to prioritize travel above more traditional paths. While other generations are more likely to wait until they have a certain level of income before spending on trips, 61% of Gen Z travelers earn less than $50,000 annually, according to a study by Bankrate.
