How to Create Authentic Content That Builds Donor Trust with Kimberly Haley-Coleman

December 10, 2025

In this episode of Non-Profit Digital Success, Kimberly Haley-Coleman of Globe Aware explains how authentic storytelling, real volunteer experiences, and behind-the-scenes content, shared across social platforms, build genuine donor trust and long-term engagement. This transparency builds confidence, strengthens relationships, and inspires donor action.

We dive into global volunteerism, digital storytelling, and how real on-the-ground moments fuel trust and engagement online with our guest, Kimberly Haley-Coleman of Globe Aware.

Learn how short-term service projects spark authentic content that keeps volunteers connected to communities long after they return home, why meeting people face-to-face still wins in a digital world, and how simple channels like Facebook, Instagram, YouTube, and a well-used podcast can knit it all together. You will hear practical ideas to encourage organic sharing at your own programs, tips for preparing participants with multi-format content, and a powerful reminder to build for joy, not just information.