As global tourism shifts toward less crowded, off-the-beaten-path locations, travelers are increasingly seeking out underrated gems for their upcoming getaways. Based on Expedia’s Unpack ’27 Travel Trends report, flight and lodging search data reveal significant surges in year-over-year interest for places offering distinct natural, cultural, and culinary experiences. Leading the trend is South Lake Tahoe, California (up 195%), followed by Hyogo, Japan (95%), Punta del Este, Uruguay (65%), and Sedona, Arizona (55%).

Other notable hotspots experiencing double-digit search growth include Busan, South Korea (50%), the car-free island of Holbox, Mexico (45%), Perugia, Italy (35%), The Tweed in Australia (35%), Niagara-on-the-Lake, Canada (35%), and historic Chichester, UK (30%). From hot springs and red-rock wellness retreats to coastal street art and farm-to-table food regions, these emerging destinations reflect a broader consumer preference for tranquil, immersive, and authentic travel experiences.

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Source: Originally reported by Zach Wichter for Expedia / Stacker, published on KEYT News Channel 3-12.