Detour destinations—lesser-known spots near popular tourist hubs—will trend in 2025. Many Globe Aware program locations fit this description, offering hidden gems close to major attractions.

Detour destinations and noctourism top 2025 travel trends

Alex Fitzpatrick
Dec 20, 2024
AXIOS

Trying to save on travel this year? Consider “detour destinations” — oft-overshadowed places near perennial hotspots worth a closer look for the budget-conscious or crowd-weary.

Why it matters: Travel prices rose 10% from September 2019 to September 2024, per a recent NerdWallet analysis, leaving many searching for cheaper ways to get away.

Driving the news: “Detour destinations” will be a big 2025 travel trend, predicts Expedia’s annual year-ahead outlook.

• 63% of consumers say they are likely to visit a detour destination on their next trip.”
• Among Expedia’s trending “detour destinations:” Reims, France (detour from Paris); Brescia, Italy (detour from Milan); Cozumel, Mexico (detour from Cancun); Santa Barbara, California (detour from Los Angeles) and Waikato, New Zealand (detour from Auckland).

Zoom in: Some travelers are embracing what Expedia calls “goods getaways,” or traveling in search of a viral item they can’t find back home — that chocolate bar from Dubai, for instance.

• When going on vacation, 39% of travelers visit grocery stores or supermarkets and 44% shop for local goods they can’t get at home.”

The intrigue: “Noctourism,” or traveling to bask in the glory of a stunning night sky, is another 2025 travel trend to watch, per Booking.com’s 2025 travel predictions.

• Many of the country’s best dark sky sites are out West, like Arches National Park in Utah, Big Bend National Park in Texas, and Joshua Tree National Park in California.
• But the East has its night-sky gems, too, like Pennsylvania’s Cherry Springs State Park and the AMC Maine Woods International Dark Sky Park — which bills itself as “the first and only International Dark Sky Park in New England.”

What they found: Booking.com’s own list of trending destinations includes Sanya, China; Trieste, Italy; João Pessoa, Brazil; Tromsø, Norway and Willemstad, Curaçao.

Reality check: As much as travelers gripe about rising prices, they aren’t stopping people from booking trips.

• 24.3 million people flew in August, “reflecting a 4% increase in U.S. domestic trips and a 3% increase in international trips compared to August 2023,” per ticketing infrastructure firm Airlines Reporting Corp.